testimonials

Bothwell and Vogel have been providing design services to Friends First for a number of years now. We have always found that they deliver a very professional, creative and efficient service from interpretation of the brief through to the provision of production ready files.  The standard of their work and the service they provide is excellent. They adhere rigidly to our Brand Guidelines and the added value they provide includes completion of projects before deadlines, creative/practical/print suggestions and liaising with our printers as and when required.

we love…the Kilkenny Arts Festival

Recently I got time to visit the Kilkenny Arts Festival….I just loved the National Craft Gallery exhibition, ‘Modified Expression’ that runs till the 12th October 2011.

hot tips – for getting the best out of your graphic designer

Point out to your graphic designer ‘work’ you’d like your job to be on a par with. If you want your brochure/website/identity to be like three others (in tone not execution) then point them out.
 
Remember…let your graphic designer do the creative part, they have access to a large pool of resources, training and experience.

Spend 20 minutes accurately describing to your graphic designer the message/image you want the design to portray.

case study – logo design and branding

In April of this year we were commissioned to redesign the stationery range for KennCo Underwriting Limited one of Irelands leading underwriting agencies servicing a network of over 500 insurance brokers nationwide.

Before we began we felt it was important to review the existing logo design and brand and having done so we approached the client fully aware that they would have a belief in their already established brand. But we felt strongly that the small changes we could bring to the logo would have a big impact for them and their logo and ultimately their brand. We were delighted when they took that leap of faith, but,  they asked us to hold the ‘essence’ of their logo, they didn’t want all the good will they had spent time building up to be lost.