talk about…Sage Cloud launch

I enjoyed walking on South King Street, Dublin last week watching these curious Sage foam clouds float toward the sky.

talk about…Flourishing

Did you hear about Dr. Maureen Gaffneys talk ‘Flourishing’ at Network Kildare’s opening event for 2012.

competition winner

Congratulations to Con McNamara, Effects Based Communication & Recruitment (EBCR), winner of our blog competition.

talk about…Jason deCaires Taylor

Best Christmas present…12 months Society Membership to National Geographic from great friends John & Trish Steinegger.

I love…

Magical childrens stories by Simon Arthy. Anyone who has experienced Nepal will fall in love with these childrens books, written and illustrated by Simon Arthy (clearly written and illustrated for big kids too). These magical stories are about two explorers Jack and Betty, who with the help of their ancient magic map go on wild adventures for a day. 

this month I love…

the design of Canada’s National Newspaper. On a recent visit to Toronto I picked up a copy of ‘The Globe and Mail’(weekend edition) one of the best designed newspapers I have come across (the redesigned was launched in 2010)

talk about…logo design and branding

What is branding? it is the perception your client or customer has based on their experiences (visual and actual), impressions and knowledge of your product or service. Some of these perceptions you can influence, and some you can’t. That’s why it is so important to project the right image no matter how big or small your business is. The most important element is your logo design… when is the last time you had a good look at your logo? do you know what your most successful competitors logo look like? how do you measure up?

testimonials

Bothwell and Vogel have been providing design services to Friends First for a number of years now. We have always found that they deliver a very professional, creative and efficient service from interpretation of the brief through to the provision of production ready files.  The standard of their work and the service they provide is excellent. They adhere rigidly to our Brand Guidelines and the added value they provide includes completion of projects before deadlines, creative/practical/print suggestions and liaising with our printers as and when required.

we love…the Kilkenny Arts Festival

Recently I got time to visit the Kilkenny Arts Festival….I just loved the National Craft Gallery exhibition, ‘Modified Expression’ that runs till the 12th October 2011.

hot tips – for getting the best out of your graphic designer

Point out to your graphic designer ‘work’ you’d like your job to be on a par with. If you want your brochure/website/identity to be like three others (in tone not execution) then point them out.
 
Remember…let your graphic designer do the creative part, they have access to a large pool of resources, training and experience.

Spend 20 minutes accurately describing to your graphic designer the message/image you want the design to portray.