hot tips – for getting the best out of your graphic designer

Point out to your graphic designer ‘work’ you’d like your job to be on a par with. If you want your brochure/website/identity to be like three others (in tone not execution) then point them out.
 
Remember…let your graphic designer do the creative part, they have access to a large pool of resources, training and experience.

Spend 20 minutes accurately describing to your graphic designer the message/image you want the design to portray.

The following check list will be a big help to your graphic designer 

• what is your organisations practices and values e.g. professionalism, experience etc.
• show your graphic designer any existing communications material which you have that reflect your organisations practices and values
• if you are unhappy with your existing material and you feel it doesn’t do the job – let your graphic designer know what image you want/would like to project
• what is the objective of the project e.g. inform, sell, promote etc.
• what emotional response you would like to achieve e.g. excitement, security etc. 
• what is your target audience 
• and yes what is your budget. 

Remember…resist trying to please everyone in the office, if the design meets your goals – embrace it – even if it’s not to your taste.

The clearer you are and the more information you can give your graphic designer the better the job they can do for you.

Loads more tips to come.

3 Comments

• 
  Con Mc Namara December 12, 2011 at 5:22 pm

  I have used the services of Bothwell and Vogel Graphic Designers for the production of my company brochure and they make a difference. Wonderfully helpful to work with, they provide a product which makes impact. Will be using their services again in 2012.

  Reply
  • 
    bothwellvogel December 12, 2011 at 5:26 pm

    Thank you

    Reply
• 
  Justine Whittaker January 11, 2012 at 10:17 am

  Great tips girls. I particularly like the one about outlining what emotional response you’re aiming for to your graphic designer. We often forget about the emotions and consider only the actions we want when putting together a brief. Tips like these should help create a more three dimensional, accurate brief and therefore more successful design results.

  Reply